Facebook, twitter, LinkedIn, Instagram, Pinterest, Tumblr. There are so many social media platforms that you can easily get lost in the stream of information. And it sometimes seems so hard to choose that magical one which will bring you the tremendous success you are craving for.
It’s easy to choose a social platform where you can share content related to your personal interests and hobbies. Typically, we prefer the ones that most of our friends and relatives use in order to easily connect with them.
But when it comes to business, things can get tougher. Should we only care about our interests and favorite social media? The answer is no – not at all.
Because business is about other people’s needs and interests. These “other people” are our (potential) clients and they are the ones we work for.
Below, we’ve listed six things that will help you promote your business in social media.
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Choose a proper platform
When choosing a platform the first thing you should take into consideration is your target audience. Your clients’ interests and preferences are most important because they will help you reveal what social media fits best your purpose.
The Internet is full of places where everyone can share thoughts and ideas and the best solution is to choose the one that reaches a bigger part of your target group. It is also crucial that you find the best fit for the type of media you would like to share. Both together are the ultimate combination for a social media triumph.
In order to save you some time, we have shortly described what some of the social platforms are used for:
Depending on whether your company is B2B or B2C orientated and either you want to be presented mainly visually or not that much, you have plenty of possibilities to choose among. Reaching the target group can be done through each of the social platforms listed but the tone of voice should be set based on the purpose of the shared content.
Many companies use social media to build relationships with clients by sharing more personal and internal company information such as work in process, team brunch, etc.
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Speak the language of your customers
After you have conducted a research on your customers’ behaviour on social media, you should choose a tone of voice that responds to the one your target group is using. This will help you communicate with them in the finest way and of course will help you increase your sales.
Let us give you an example. You immediately get hungry hearing of the McMenu,right? And all of these Mc-Burgers that come to your mind when thinking of McDonald’s. mmm, yummy.
This is due to the fact that they have established their own language and thought their customers how to use it.
In fact, speaking the client’s language is practical for both social media promotion and any other kind of marketing strategy.
How to do it? Listen.Your customers have their own way of thinking when it comes to problem-solving and they have also gained personal experience. Get involved in conversations, find out what matters and give them what they need.
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Be present
It is a good habit to get used to using social media for your marketing purposes. And if you want to be noticed, you have to be active.Which means that you should update information on daily basis.
Go to your news feed and you will see that business pages that you have followed and have a good reputation in the market are quite active on their walls.
Let’s take Starbucks for example. Since the brand has joined Twitter is has more than 58,7k tweets. This makes 18+ tweets a day which is quite a lot. Still, people love it, they get involved in the conversations and actively re-tweet. Way to go, Starbucks!
But you should be careful not to be too annoying with posting every 10 minutes.
In fact, we found a Buffer’s research saying that there are specific number of shared updates for each platform:
| Social Media | How many times a DAY? |
| 2 | |
| 1 | |
| 1-3 | |
| Google+ | 1,5+ |
| 5+ | |
| 3+ |
[SUBSCRIBE BUTTON]
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Care about the content
Being active in social media is wonderful when you have the creativity to come up with fascinating content.
The Internet is so full of crap that most of the people are fed up with useless articles. You have to be extremely careful when choosing what to share (on the social media). People are quite judicious especially online. So find something captivating and worth reading to share with your followers. They will appreciate your effort to provide them with quality information.
It is always a good idea to write something yourself and show that you are a professional so you may also consider starting a blog.
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Find the perfect moment
If you have the time resources to spend on making your own statistics when it is the perfect time to share, you are a lucky person.
And even if you find out that your targeted audience is visiting social media in a particular hour of day (for example at lunch time), probably there will be days when you are busy with something else – a non-planned meeting with client, you are about to fail with deadlines, or maybe your computer just crashed.
Relax. Fortunately, smart and ingenious people have invented tools like Buffer and Hootsuite which allow you to schedule posts and share them just in the perfect moment. What is more, they calculate the ideal time for sharing – the time when most people are online.
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Invest your time
“Give and you shall receive.” – Luke 6:38
Considering that time is money, it’s a quite huge investment.
Your time is treasure and we know it. It is pretty much of a challenge to devote yourself completely to social media. And you don’t need to do it. However, nowadays it is kind of crucial for your business to be presented online.
In order not to mess it up, the proven solution is to make a social media marketing plan and follow it. Make it as simple as possible and don’t overthink it. Just set up goals and do the necessary to accomplish them.
Anyway, you know – good things take time.
To sum up, social media is the modern way for developing a better marketing strategy.It’s easy and in the same time limitless.
Now it’s time for you to open the most creative part of your brain and start sharing!
Let us know what is your own social media strategy in the comments below.
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