In the contemporary world of computers and smartphones, a company website is a must-have. It is your primary tool for online marketing so it gives you the opportunity to communicate easily with your customers. However, “to improve is to change, to perfect is to change often.” This is also valid for your website. But how would you know if your website is in urgent need of a redesign?
Below we’ve listed the main signs that will help you find out.
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It’s not mobile friendly
As we said, in the beginning, mobile devices have taken a tremendous part of our everyday life. According to a research over 2 million Danes are browsing on their mobile devices daily which means that if you are interested in online marketing you should have in mind the huge impact of the smartphones in our hands.
If you are not yet convinced that you should make your website responsive, check these 10 reasons from Keith Marlow.
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It’s not driving the same traffic as before
One of the worst scenarios is when you are not getting the traffic you had expected. This means that either your marketing strategy is not appropriate or your website is not good enough to attract the attention of potential clients and make the users happy.
If you face this kind of problem, it is time to redesign your website. You can improve your content with more interesting and useful articles or blog posts, include more images (because people prefer visuals rather than text) and also add some interactions on the website.
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It’s not up-to-date
The world of technology is one of the (if not THE) fastest changing industries. Which means that in just a few years or less some pretty cool stuff from today can be so old that no one remembers them. Keeping your website updated with the newest features and design trends is a guarantee for online marketing success. What’s more, the new technologies are made for a better user experience so your outcome will be a satisfied customer.
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It’s not easy to use
If it happens that you are the one in charge of uploading content on your website, you might know that it could be hard for you to do it. But why is that? When today you have all the necessary tools to simplify the publishing process even if you are not a professional Web Designer.
The other side of not good usability is that your user experience will be very bad and people will not be happy with what you give them online. Again why making it hard for your business to flourish when technology gives you the possibilities to rise and shine?
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It’s not working properly
Oh, no… We all hate this, don’t we? But sometimes when your website has not been updated recently, some of the features might stop working.And the visitors will be quite disappointed with that so you won’t get the results you’ve expected.
This is why it is extremely important to check occasionally for the newest versions and update when possible. As George Bernard Shaw said:
“Progress is impossible without change.”
Furthermore, don’t forget the increasing impact of social media marketing and try to implement social buttons on visible places on your website.
Last but not least, redesigning your website can be an amazing marketing strategy to win business over your competitors.
Let us know if there is any way we can help you!
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